Gold iPhone could pave way for Apple riches

iPhone 5S

All the chatter over whether a gold (or champagne) iPhone would be a good move on Apple’s part has served to highlight a glaring gap in our global knowledge.

What started out last week as a report on the economic value of a golden iPhone, quickly morphed into suggestions that gold was a preferred color in China – even a ‘lucky’ color for consumers there. Now comes the coup de grâce of the color debate: a comparison of auto tints…

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